Introduction
This July, Converging Koncept hosted a landmark seminar in Jakarta, gathering travel agents and industry stakeholders to explore new opportunities in the fast-growing Food & Beverage (F&B) distribution space. Held in a vibrant function space and enriched by face-to-face interactions, the seminar reinforced the company’s mission: to pioneer B2B distribution for F&B experiences that drive incremental revenue and elevate the travel journey.
Seminar Highlights
The session opened with an overview of Converging Koncept’s business mission and platform capabilities, supported by the Agent Introduction Deck. Key themes included:
New revenue streams for partners through F&B vouchers, powered by platforms like Vouchermatic and Eataway.
Value creation via fenced offers, targeted distribution, and access to the second-highest spend category by Indonesian travelers.
Merchant introductions, spotlighting Katrina Group, NJ Group, FiveBar, Office Pantry, and Everything Good.
Agent Engagement
Beyond presentations, the seminar emphasized collaboration. Participants engaged in Q&A sessions, networking conversations, and first-hand demos on booking and redemption flows. To boost excitement, a lucky draw rewarded winners with prizes ranging from staycations to lifestyle perks—a reflection of how F&B experiences enrich the travel journey.
Site Visits
The Jakarta program extended beyond the seminar with personal visits to key agencies, ensuring tailored discussions on partnership structures and distribution workflows. These visits helped reinforce trust and clarified onboarding steps for agents exploring Converging Koncept’s platforms.
Video Highlights
A 2-minute highlight reel captures the energy of the seminar:
Welcoming atmosphere and setup of the function space.
Agents interacting with the team and exploring platform demos.
Key presentation moments introducing merchants and campaigns.
Lucky draw excitement, spotlighting winners and engagement.
Why It Matters
The seminar underscores broader industry trends:
Travel recovery is fueling demand for differentiated experiences beyond hotels and flights.
F&B distribution is becoming a strategic B2B lever, with Indonesian travelers ranking dining as one of their top spend categories abroad.
Platforms like Converging Koncept provide seamless digital tools, ensuring agents can package and sell unique F&B products in a scalable, efficient way.
Conclusion
Converging Koncept’s Jakarta engagement highlights its role as a connector between F&B merchants and travel agents. By combining immersive seminars, agent visits, and digital distribution platforms, the company is positioning itself at the forefront of B2B F&B innovation in Asia.
